Last updated 23 May 2017


This Privacy and Data Policy is incorporated in and is part of the End User Licence Agreement that apply to your use of our Games and any related Online Services. Please read this Privacy Policy carefully – it tells you about how Sad Puppy collects, manages, uses and stores that information about you that you provide in connection with our Games, including through and in relation to Online Services.


If we ask you to provide certain information by which you can be identified when using this website or our Games, then you can be assured that it will only be used in accordance with this Privacy and Data Policy.


Sad Puppy may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

Sad Puppy does not knowingly collect personal information from people under the age of 13. If Sad Puppy learns that a person under the age of 13 has provided it with personal information, Sad Puppy will take steps to delete such information as soon as possible.


This Privacy and Data Policy should be read in connection with the privacy policy of any applicable third party service provider (“TSP”) that provides services in connection with our Games, such as Facebook. When you access products through or using a TSP, depending on your specific privacy settings with that TSP, Sad Puppy may be able to access certain information from your account or the information given by you to that TSP. You are advised to review your privacy settings with any TSP. By accessing our Games through a TSP you authorise Sad Puppy to collect, store, access and use that information which you have agreed the TSP may provide to Sad Puppy. We may use this information to create an account for you in our Games. The information provided by the TSP may include your name, your TSP account ID number, your login email, your gender, age and location, your birthday and details of your contacts on the TSP.


During your use of our Games you agree that the following terms will apply:

·       Sad Puppy may ask you for certain information and you may submit personal data to it through our Games when you sign up to our Games (including any Online Service), such as your name.

·       You agree and acknowledge that all data submitted by you in connection with your use of our Games will be subject to any additional privacy policy terms of any TSP (such as those at http://www.facebook.com/about/privacy/).

·       Sad Puppy may also record which parts of our Games you use and user patterns.

·       The information we collect will be kept securely in accordance with an internal security policy and may be used:

·       to set up your Online Service / our Games account;

·       to generally run, operate and maintain our Games;

·       for internal record keeping including records of correspondence between you and us;

·       to improve our Games, products and services;

·       to notify and inform users of updates, new products and / or promotional offers;

By subscribing to or using our Games and submitting your data you agree to these uses.


·       Our Games may also use software which records whether you have used our Games before on your hardware device and other information about your use. For example you may be asked if you wish our Games to remember your hardware device and account information (including password and username if applicable). This is used to improve our Games and the services available to you and in some cases is necessary for our Games to function correctly.

·       Sad Puppy may also collect and use game data that does not include any personally identifiable information. You agree that Sad Puppy shall own all rights in such data as it collects and may use such data in any way it wishes.


If you believe Sad Puppy has information about you that you do not want Sad Puppy to have or that is incorrect, or if you have any other concerns about this policy, please contact Sad Puppy as described below


Third Party Communications

Sad Puppy may share the information you have provided with partners of Sad Puppy and its affiliates. Sad Puppy may also share this information with other carefully selected companies or organisations in order that they may inform you of their products and services.


In certain circumstances we may share your information with Sad Puppy’s partner companies and service providers who act on our behalf with activities such as, but not limited to, fulfilling orders, processing payments, carrying out, promotional services and data management.


Sad Puppy will only provide these companies with the information which they need to carry out their services and they will not be allowed to use the information for other purposes. They will only be allowed to use your information in the way in which we instruct them and as permitted by the UK’s Data Protection Act 1998.


You also acknowledge and agree that in certain circumstances we may be obliged to disclose personal information relating to you to third parties, for example, in order to conform to any requirements of law, comply with any legal process, to prevent and detect fraud and to protect and defend the Sad Puppy’s rights and property.


Sending your data overseas

It may be necessary for Sad Puppy to transfer your information to countries outside the European Union which do not provide the same level of protection as the UK. If we for any reason need to do so, Sad Puppy will make sure that the information is transferred in accordance with this Privacy Statement and the UK’s Data Protection Act 1998 and other applicable data protection laws so that your personal data is kept secure.


Third Party Products and Services

Our Games may contain links to other sites or services of interest. However, once you have used these links to leave our Games, you should note that we do not have any control over those third party sites or services. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question. Such sites and services have not been verified or reviewed by Sad Puppy and Sad Puppy has no liability for any use and access of them.


http://localytics.com and http://www.swrve.com 

Our Games may use services provided by third parties such as Localytics (http://localytics.com). Those services may include the use of a tracking pixel, agent or any other visitor identification technology that collects, uses, shares and stores data about end users of our Games. More information about this and how Localytics may use this information can be found here: http://www.localytics.com/privacy-policy/. By using our Games (that uses Localytics) you agree to this use.


Ad Serving Technology

Sad Puppy may employ third party ad serving technologies that use precise methods to collect information as a result of ad serving through Games. Third parties may collect and use data for this purpose including software, applications, hardware, browser information, internet and on-line usage information and in-game information. The aforementioned data may be used and disclosed in accordance with this Privacy and Data Policy and the privacy policy of the company providing the ad serving technologies. You recognize and accept that the advertising companies who deliver ads for Sad Puppy may combine the information collected with other information they have independently collected from other services or products. These companies collect and use information under their own privacy policies. Although Sad Puppy takes commercially reasonable steps to instruct such advertising companies to comply with the terms and conditions of this Privacy and Data Policy, Sad Puppy does not have access to or control of third party technologies.



For the purpose of the Data Protection Act 1998, the data controller is Sad Puppy Limited


Registered company number: C 78780


Registered company address: Vault 2, Pinto Wharf, Valletta Waterfront, Floriana, FRN 1913, Malta



All questions, comments or enquiries should be directed by email to Sad Puppy at info@sadpuppy.games.


Sad Puppy will endeavour to respond to any query or questions within seven business days.

Sad Puppy may make alterations to these Terms and its terms and conditions from time to time and these variations shall become effective immediately upon being accessible from



© 2017 Sad Puppy Limited


SAD PUPPY and the trade marks of any of our Games, (and their respective logos) are trade mark or registered trade marks of Sad Puppy Limited.  No other person, organisation, business, company or association endorses or is associated or connected with our Games. Other brand, product, service or organisation names are the trade marks of their respective owners.  Our Games are fictitious works set in imagined worlds. All characters appearing in our Games are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.